People can establish an effective home based business in the internet since a lot of consumers use it for their everyday functions. A lot of successful home based business uses the internet to increase their income.The number of consumers which can be attracted and reached through the internet is endless. By establishing an online web site, the number of sales could increase immediately. In order to succeed, business owners should use a number of marketing strategies that would help increase exposure and sales.Home based business usually lacks the man power compared to regular companies and stores. That is why the owner of the business should use internet tools that would help him achieve a lot of things with the least amount of resources. This is made possible through the use of automated software that functions with minimal supervision and commands. This would include linking and messaging software which allows businesses to constantly invite consumers to visit the online site and buy products.The automated marketing software is ideal for home based business run by a single person with no employees and marketers. The software functions continuously and sends out invitations to prospective consumers around the world.It is possible to reach millions of customers since the software has established connections with popular sites which are often visited by internet users. The popular sites also contain records and information regarding internet users. The marketing software utilizes the records to send advertisements and links to e mails of people targeted. This is very effective since the links directly forwards the internet users to the online site of the home based business. This increases sales since the exposure of the site is greatly enhanced.Another tool which can be used by home based business is the automated advertisement software. This software is ideal for businessmen who have no capacity to create effective and amusing video presentations for their online business. The automated advertisement software is a simple click and wait tool which can be used by any one. The user would simply input the text and pictures used in the advertisement and wait for the presentation to finish. The text and pictures would be turned into a video presentation in a few moments. Once the videos have been created, it is automatically sent to consumers through the messaging systems present.